What the heck is a Focus Group?

What the heck is a Focus Group?

// By Jacqueline Brennan

When it comes to changework, no matter how inspired you might be, you can’t just wing it. In the history of big ideas, none have changed the world before first being tested.

And one of the most exciting things about Upswell is the potential to generate a big idea when such a diverse group of changemakers comes together. Any given conversation could lead to a light bulb moment that fundamentally shifts the way you’re approaching your work.

So, Upswell’s Focus Groups are designed to maximize the potential for an illuminating thought through structured brainstorming. You’ll be introduced to new ideas and opportunities – and then you’ll have a chance to share your advice, ask tough questions, and engage in a spirited conversation with a small group of big thinkers.

You’ll find Focus Groups in the heart of the Public Square. The light of great ideas and bright opportunities will be everywhere you look!

Check out our Focus Group lineups for each day of Upswell by clicking through each of the time blocks.


1600 900 Jacqueline Brennan
Privacy Preferences

When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.