Thursday, November 14
2:30 pm – 3:45 pm
Bottling Lightning with Digital Fundraising
Sticking to a fundraising plan can be difficult in a 24/7 news cycle. But with the right strategy and tools, you can help your community take direct action in rapid response moments and strengthen your long-term fundraising. We’ll explore crafting a compelling theory of change to share with supporters during big rallying moments, the tools and best practices for an adaptable digital fundraising program, and how to maintain supporter engagement after headlines have changed.
Hosted by ActBlue
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