Spotlight Stage

The United Nations Sustainable Development Goals were formalized in 2015 to create a standard set of goals to create prosperity and peace for all people. Foundations are key impact drivers in making the goals successful. But how do foundations implement the goals into their giving programs? What are the right tools? And when is the right time to start using them? This session dives into these questions and will leave you with practical examples to implement the goals in meaningful ways. Presented by Blackbaud, Inc

Creating effective content to engage donors is a critical need, but development and communications staff don’t always understand how to collaborate to develop a content strategy that drives donations and moves donors along an engagement ladder. In this workshop, you’ll learn some guerilla tactics for defining your audience using personas, developing strategies for delivering content across channels (web, social, and print), devising ways to keep audiences engaged, and creating original content that is user-friendly, SEO-friendly, and 508-accessible.  We’ll cover: Figuring out how content you produce serves your business goals. Coming up with a plan for creating content to reach the users you have—and the ones you don’t. Thinking through how to relate content on your site and across social media to keep users engaged longer. Understanding how to develop metrics and use analytics to track outcomes. Presented by Message Agency

If you find yourself blaming others for your disgruntlements, you create a victim mentality within yourself. This strips you of authentic power and drops you into the “cup half empty” mind. By gracefully turning the arrow of discernment back to your own heart, you employ mindful awareness to understand your role in the situation. You become a collaborator of your own empowerment, infusing your inner and outer worlds with understanding and harmony.