Alyssa co-founded Prosper Strategies out of a desire to leverage PR, marketing and communications to advance worthy causes. She’s since spearheaded Prosper Strategies’ wide array of social impact initiatives, from B Corp certification to the launch of Prosper’s signature pro bono program Changemaker Marketing Lab.
Alyssa is an award-winning marketing strategist with a unique ability to build fully integrated campaigns that do more than inspire brand awareness and affinity–they drive donations and further financial sustainability. She has a strong focus on utilizing marketing research and data to inform campaign strategy and developing robust reporting dashboards that make it possible to measure marketing success in real time. Thanks to her background in journalism, Alyssa also understands how to weave digital and traditional PR strategies together seamlessly.
When she isn’t busy building brands and tackling communications challenges with her clients, who have included major government offices, prominent nonprofit organizations and one of the three largest public school districts in the country, Alyssa spends her time shaping the culture, creativity, and social impact mindset that drive Prosper Strategies’ work.
Alyssa writes frequently about the intersection of marketing and social impact, and has been featured in The Wall Street Journal and PRWeek Magazine. She is also the recipient of one of PRWeek’s prestigious personality awards. Recently, Alyssa worked with the Google Business Leaders program to build and lead their first ever brand messaging and storytelling workshop, which Google is now sending her around the country to teach. She’s also frequently called upon to train nonprofit communications professionals at conferences like Cause Camp and Boys & Girls Club’s national and chapter meetings. She has served as an advisor and mentor for Impact Engine, Chicago’s accelerator for social impact companies, and regularly provides pro bono consulting services to small nonprofit organizations through Catchafire, an organization that pairs skilled professionals with nonprofits that need support in areas like marketing, accounting and web design.
Prior to launching Prosper Strategies, Alyssa worked with iconic global brands such as got milk?, Yum! Brands, Abbott Labs, Careerbuilder and World Hunger Relief while at global PR firm Weber Shandwick and B2B marketing consultancy Movéo. Alyssa is a graduate of the University of Wisconsin School of Journalism and Mass Communications.