As the managing director of product for the Innovations center at Truth Initiative, Jacobs brings an empathic, user-centered approach to product design that is key to the successful quit-smoking and vaping programs used by hundreds of thousands of people looking to break free from addiction.

Jacobs led the modernization of the now 11-year-old BecomeAnEX® platform and currently oversees its day-to-day management, as well as the development of the EX® Program enterprise product. Most recently, Jacobs designed the quit-vaping program This is Quitting (TIQ) for teens and young adults. She works across departments to integrate TIQ into the truth® campaign and oversees the generation of revenue from youth-serving organizations who want to co-brand the program in a partnership with Truth Initiative.

Before working at Truth Initiative, Jacobs applied technology to help people make healthy behavior changes at the University of Michigan Health Service, DC Department of Health and the National Vaccine Program Office.

Jacobs earned a bachelor’s degree in English and French from the University of Michigan, a master’s degree in public health communication and marketing from George Washington University and certificates in product management and design thinking. She teaches mHealth product development at the Milken Institute School of Public Health at George Washington University, where she holds leadership roles on several alumni groups.