Sarah Cummings joined The Demand Institute, which is a not for profit think tank jointly operated by Nielsen and The Conference Board, in 2016 where she manages Project 8, a global platform for sustainable development data. Prior to this role, she worked in Shanghai with Nielsen’s Innovation Practice, a division of Nielsen focused on new product innovation. She led pricing and portfolio studies for major consumer packaged goods companies in China.  She has also worked in Beijing, New York City, Hong Kong, and Washington, DC. She speaks Mandarin Chinese and has traveled to 67 countries across 6 continents.