Marketing Consultant | Stakeholder Engagement
Hill Rawls Marketing Consultants I Hill Eco, Inc.
Valerie Hill Rawls, has held various marketing and project management consulting leadership roles for middle market corporate clients since the mid 1980’s as the Founder of Hill Rawls Marketing Consultants. Ms. Hill Rawls has experience in marketing revenue enhancement and training matters, including consulting related to processes, technologies and strategies to achieve sustainable, profitable, revenue growth. Project planning, communication, tracking and reporting project progress along with change management capabilities have enabled Ms. Hill Rawls to transform organizations business process. Valerie brings over 33 years of consulting experience across many industries including: financial services, manufacturing, healthcare, consumer packaged goods, professional services, retailing, and government. In the late 1980’s Ms. Rawls began to promote green marketing as an innovative business model to her portfolio of clients.
Ms. Rawls has (i) led numerous consulting projects for Fortune 1000-Mid tier organizations, Allstate, Allegiance, Baxter Healthcare, Computershare, FedEx, University of Chicago, Visa, and Wells Fargo, (ii) led client teams in planning, implementation and evaluation of strategic sourcing and supplier diversity programs, (iii) successfully generate over $450MM of new sales for telecom client, (iv) led customer focused sales force strategy, improved customer satisfaction, and significantly increased profit margins, (v) diversity supplier value strategy, annualized savings in millions, enhanced corporate image in minority communities.
Community development is also a scope of work that Valerie has been engaged in over the past ten years. During the late 1990’s and mid-2000’s as a result of developing supplier diversity community outreach initiatives, it became evident that mobilizing a community, and its assets are vital components to sustainable minority businesses and communities. Those assets range from local associations and organizations, individual capacities, and potential partners.
In 2013, after several years of analyzing and reviewing alternative community development paths, this led Ms. Hill Rawls to establish Hill Eco, Inc., and assemble a group of blue-chip community development public, private, and philanthropic subject matter experts. This collaborative team of health and wellness researchers, economists, master planners, architects, commercial and residential real estate advisors defined how people of diverse social, economic status, and ages, live, work, play, learn and age in place. This team supported the framework for a master-planned EcoDistrict to empower citizens, the public and private sectors, and entrepreneurs to understand community needs and assets to manage the future built environment. The mission of Hill Eco, Inc. is to create scalable ecological livable built environments that provide housing, health and wellness programming, higher education, employment, business, and economic development platforms for multi-generational social mobility paths.