Making Demographic Data Work for Nonprofits

Thursday, November 16

11:00 am – 12:00 pm

Making Demographic Data Work for Nonprofits

Location: Lone Star 2 (2nd Floor, Convention)


There is heightened interest in nonprofit demographic data — to gain visibility into equity in the sector, uplift the work of BIPOC-led organizations, and direct resources to the communities they serve. But duplicate and disparate requests for this information have created a significant burden on the same nonprofits we pledged to support. How, then, can we gather crucial demographic data to center equity in our work but avoid placing additional burden on historically marginalized nonprofits to collect and report it?

Candid is exploring solutions that also decrease the grantee burden. In this session, we will share new findings from ongoing research to identify and address barriers to nonprofit data sharing, such as privacy concerns, capacity constraints, and other insights from focus groups and direct conversations with nonprofits. We will provide practical guidance on how attendees can incorporate these findings into their data reporting requests and requirements.

Participants will share how they are collecting demographic data to assess progress on equity, identify funding gaps, and more intentionally direct funding — while acknowledging concerns raised in our research to avoid cumbersome requests on nonprofits to share their data.

CEO and Principal Consultant
Viewpoint Consulting
Director of Grants Administration
The James Irvine Foundation
Corporate and Foundation Relations Officer
Mazzoni Center
150 150 Ian Pullens
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