Herman “Art” Taylor is president and chief executive officer of the BBB Wise Giving Alliance – give.org  As head of the Alliance, he oversees all aspects of the organization’s work, which includes: setting standards for soliciting organizations, evaluating charities in relation to these standards, publishing the Wise Giving Guide, assisting local Better Business Bureau charity review programs, promoting charity accountability and providing a variety of materials on informed giving to individual, institutional and business donors and to government.